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Sitki Sitki
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6 years ago
When planning a sponsorship or event marketing program, after the marketing group decides on the objective, the next step would be to:
A) plan a method of tracking the results.
B) advertise the event.
C) promote the event to the firm's customers and employees.
D) match the event with the firm's customers, vendors, and employees.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Link-NMLink-NM
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6 years ago
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Sitki Author
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Smart ... Thanks!
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