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Consle Consle
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6 years ago
In tracking results from event marketing, an Advertising Research Foundation study found which type of events tended to yield the best results in terms of intentions to purchase and actual purchases of the sponsor's brand?
A) Festival and fair
B) Sports-related events
C) Entertainment-related events
D) Cause-related events
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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Consle Author
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