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bongua185 bongua185
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6 years ago
After being shown a segment or stills of an ad, respondents are asked to identify the brand being advertised, which measures:
A) memorability.
B) aided brand awareness.
C) unaided brand awareness.
D) brand and ad recognition.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Link-NMLink-NM
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6 years ago
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bongua185 Author
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6 years ago
Thanks
logbi
wrote...

Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
veronee_madison
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2 hours ago
Smart ... Thanks!
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