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bongua185 bongua185
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After being shown a segment or stills of an ad, respondents are asked to identify the brand being advertised, which measures:
A) memorability.
B) aided brand awareness.
C) unaided brand awareness.
D) brand and ad recognition.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bongua185 Author
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6 years ago
This helped my grade so much Perfect
missnoname
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Yesterday
this is exactly what I needed
erimis
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2 hours ago
Thanks
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