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With regard to copytesting, each of the following criticisms has recently been voiced except:

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6 years ago

With regard to copytesting, each of the following criticisms has recently been voiced except:

With regard to copytesting, each of the following criticisms has recently been voiced except:
A) copytests stifle creativity that is needed to produce ads that stand out.
B) copytests favor emotional approaches in advertising.
C) copytests tend to lead to ads about product benefits that are believable and understandable to a focus group.
D) members of focus groups know little about creativity and are not legitimate judges of creative advertising.

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Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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Consle Author

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6 years ago

this is exactly what I needed

africa143

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I appreciate what you did here, answered it right Smiling Face with Open Mouth

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Thanks

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