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With regard to copytesting, each of the following criticisms has recently been voiced except:

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6 years ago

With regard to copytesting, each of the following criticisms has recently been voiced except:

With regard to copytesting, each of the following criticisms has recently been voiced except:
A) copytests stifle creativity that is needed to produce ads that stand out.
B) copytests favor emotional approaches in advertising.
C) copytests tend to lead to ads about product benefits that are believable and understandable to a focus group.
D) members of focus groups know little about creativity and are not legitimate judges of creative advertising.

Textbook

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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Consle Author

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6 years ago

Thanks

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Just got PERFECT on my quiz

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Thank you, thank you, thank you!

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