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Sitki Sitki
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6 years ago
In measuring emotions, researchers could use questions to inquire about emotional reactions to an ad. An alternative method would be to use:
A) copytesting.
B) ad tracking research.
C) warmth monitors.
D) test marketing.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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Sitki Author
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6 years ago
Helped a lot
novae
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Yesterday
Good timing, thanks!
SlimyPencil
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2 hours ago
This calls for a celebration Person Raising Both Hands in Celebration
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