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Sitki Sitki
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6 years ago
Which of the following measures physiological reactions to advertisements and marketing messages?
A) Recall tests
B) Advertising tracking research
C) Biometric measures
D) Test marketing
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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SunardySunardy
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6 years ago
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Sitki Author
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6 years ago
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