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Consle Consle
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6 years ago
Of the following methods of evaluating advertising, the one that is the most difficult to fake by respondents would be:
A) advertising tracking research.
B) copytesting.
C) cognitive neuroscience.
D) emotional reaction tests.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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Consle Author
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6 years ago
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Thank you, thank you, thank you!
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This calls for a celebration Person Raising Both Hands in Celebration
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