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Consle Consle
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6 years ago
Copytesting by companies such as Nielsen IAG indicates how well an advertisement performed compared to previous campaigns.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Consle Author
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6 years ago
Thanks
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