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bongua185 bongua185
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6 years ago
A physiological arousal test, such as cognitive neuroscience, may provide a better indicator of a person's true response to a controversial advertisement, when compared to other methods such as copytesting.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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bongua185 Author
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6 years ago
this is exactly what I needed
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This site is awesome
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Brilliant ツ
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