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Consle Consle
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6 years ago
PACT was a set of principles originally designed for:
A) evaluating television ads.
B) evaluating print ads.
C) monitoring emotional responses.
D) persuasion analysis.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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