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bongua185 bongua185
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6 years ago
In terms of online metrics, dwell rate is the:
A) number of individuals who click on an online ad.
B) proportion of ad impressions that result from a user clicking on or mousing over an advertisement.
C) amount of time a user is engaged with a particular advertisement.
D) amount of time a user is engaged with a website.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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bongua185 Author
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6 years ago
You make an excellent tutor!
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This site is awesome
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Smart ... Thanks!
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