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ShadyAh ShadyAh
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6 years ago
The Coca-Cola Company assesses each of its brand's past market share performance.  This analysis would be included in the __________ section of the marketing plan.
a. market analysis
b. target market analysis
c. external analysis
d. product analysis
e. competitor analysis
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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MrTimMrTim
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6 years ago
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