× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
w
3
w
3
e
3
3
r
3
b
2
M
2
V
2
f
2
c
2
c
2
K
2
New Topic  
ShadyAh ShadyAh
wrote...
Posts: 534
Rep: 0 0
6 years ago
What is brand equity?  Discuss a brand that you think has brand equity and illustrate how this brand equity has been achieved.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 106 times
1 Reply

Related Topics

Replies
wrote...
6 years ago
Brand equity is the value (monetary or non-monetary) to its owners, influenced by brand name awareness, degree of customer loyalty, perceived quality, and the brand's association with a certain attribute.  It is also the consumer’s preference for that brand.  That preference could be personal and sometimes unexplainable.  Examples will vary.
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  878 People Browsing
Related Images
  
 1392
  
 5580
  
 320
Your Opinion
Who will win the 2024 president election?
Votes: 119
Closes: November 4

Previous poll results: How often do you eat-out per week?