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ShadyAh ShadyAh
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7 years ago
Dave likes to use Tide detergent to wash his clothes and will usually buy Tide, if it is available at his grocery store. This is an example of
a. brand recognition.
b. brand naming.
c. brand preference.
d. brand suspension.
e. brand insistence.
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Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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xNxxNx
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