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ShadyAh ShadyAh
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6 years ago
Sue just finished watching a commercial for Tide laundry detergent and decided to add Tide to her shopping list for the week.  This step in the communication process is referred to as
a. comprehension.
b. action.
c. trial.
d. conviction.
e. awareness.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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6 years ago
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