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birdseye birdseye
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Posts: 835
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6 years ago
A marketing strategy based on the premise that consumers search for the best possible value given their economic circumstances is called
a. leadership positioning.
b. value positioning.
c. price positioning.
d. head-on positioning.
e. both B and C.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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wrote...
6 years ago
e
birdseye Author
wrote...
5 years ago
Thanks for the quick help
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