× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
New Topic  
ShadyAh ShadyAh
wrote...
Posts: 534
Rep: 0 0
6 years ago
What is brand equity? Use an example to illustrate brand equity.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 28 times
1 Reply

Related Topics

Replies
wrote...
6 years ago
Brand equity is the value of a brand to owners; influenced by brand name awareness, degree of customer loyalty, perceived quality, and the brand's association with a certain attribute. 
Examples will vary.
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1231 People Browsing
Related Images
  
 311
  
 335
  
 324
Your Opinion
Which industry do you think artificial intelligence (AI) will impact the most?
Votes: 352