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birdseye birdseye
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6 years ago
The ACCA model states that consumers go through a series of stages on the way to taking action.  These stages in order are: awareness, conviction, comprehension and action.
a. True
b. False
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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PaLYaCoPaLYaCo
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6 years ago
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birdseye Author
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5 years ago
This answers my question
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