The ACCA model states that consumers go through a series of stages on the way to taking action. ...

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The ACCA model states that consumers go through a series of stages on the way to taking action. ...

The ACCA model states that consumers go through a series of stages on the way to taking action. These stages in order are: awareness, conviction, comprehension and action.
a. True
b. False

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Integrated Marketing Communications: Strategic Planning Perspectives

Edition: 5^th

Author: Tuckwell

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