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ShadyAh ShadyAh
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7 years ago
The goal of data mining is
a. to produce lower marketing costs.
b. increase efficiency by identifying customers that are more likely to buy.
c. devise more creative direct mail.
d. to sell products at a higher price.
e. both A and B are goals of data mining
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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xNxxNx
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7 years ago
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ShadyAh Author
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7 years ago
Thanks for your help!!
kevin12323h
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Yesterday
Thank you, thank you, thank you!
54321abs
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2 hours ago
Smart ... Thanks!
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