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Companies are most likely to use data mining results identifying unprofitable customers for ...

Companies are most likely to use data mining results identifying unprofitable customers for ________.
a. customer retention
b. customer loyalty
c. customer acquisition
d. customer abandonment
e. market basket analysis

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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