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Which of the following is not a common trade promotion option?

birdseye

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Which of the following is not a common trade promotion option?

Which of the following is not a common trade promotion option?
a. dealer premium
b. on-pack premiums
c. trade allowances
d. performance allowances
e. cooperative advertising allowance

Textbook

Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives

Edition: 5^th

Author: Tuckwell

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birdseye Author

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