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birdseye birdseye
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6 years ago
A manufacturer of golf balls offers free premium golf bags to distributors to encourage them to purchase more products and to secure additional merchandising support.  The use of the bags is an example of
a. performance allowances.
b. dealer premiums.
c. cooperative advertising.
d. dealer allowances.
e. collateral.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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#1
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6 years ago
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birdseye Author
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#2
5 years ago
Thanks for the quick help
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