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Home Q & A Board Other Fields Homework Help Business Marketing
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birdseye birdseye
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6 years ago
Public Relations effectiveness is measured based on output, outgrowth, and outcomes.  Explain each form of measurement.  Where does equivalent advertising value fit it?
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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6 years ago
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birdseye Author
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6 years ago
Good timing, thanks!
jbag1237
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Yesterday
Helped a lot
hannahspillett
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2 hours ago
Just got PERFECT on my quiz
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