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birdseye birdseye
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6 years ago
When a company finds itself in a crisis situation, __________ play(s) a vital role in reputation management.
a. strategic planning
b. public relations
c. sales promotion
d. marketing departments
e. marketing communications
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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6 years ago
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birdseye Author
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#2
6 years ago
Thanks for the response
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