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birdseye birdseye
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6 years ago
Companies like General Motors, Bell Canada, and RBC invest so much into sports marketing because of their need for the two key indicators of success in this area: brand awareness and
a. guaranteed value-added sponsorships.
b. coach or player appearances.
c. regular seat tickets.
d. brand association with the event.
e. a luxury box.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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6 years ago
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birdseye Author
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#2
6 years ago
Thanks for the response
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