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birdseye birdseye
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Posts: 835
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6 years ago
Pepsi-Cola and Frito Lay sponsor the Super Bowl because it allows them to leverage the affiliation consumer and trade promotions.  This is an example of
a. choosing the target carefully.
b. using sponsorships to complement promotional activities.
c. exclusivity.
d. formalizing selection criteria.
e. ambush marketing.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 35 times
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wrote...
6 years ago
b
birdseye Author
wrote...
6 years ago
Thanks for the quick help
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