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ShadyAh ShadyAh
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6 years ago
Selling requires advance preparation in three knowledge areas.  Describe these three areas.
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Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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6 years ago
The first is product knowledge (product development and quality improvement processes, performance data and specifications, maintenance and service, and price and delivery).  The second is company knowledge (corporate culture), and the third is competitor knowledge (know the same as that for own products but use it to better position your own).
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