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What does "companies sell relationships, not products" mean?

birdseye

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6 years ago

What does "companies sell relationships, not products" mean?

What does "companies sell relationships, not products" mean?

Textbook

Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives

Edition: 5^th

Author: Tuckwell

Read 69 times

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PaLYaCo

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6 years ago

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birdseye Author

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6 years ago

Thanks

vernonb

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