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birdseye birdseye
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Posts: 835
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6 years ago
Discuss the four primary means of contacting consumers when conducting surveys to collect quantitative data. How does the marketer choose the method to use?
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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wrote...
6 years ago
Personal interviews ‒ a face-to-face interview
Telephone interviews ‒ collection of information over the phone
Mail interviews
Online surveys
A decision about which technique to use is based on three factors ‒ nature of information sought, cost and time, and location of respondents.
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