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idklol idklol
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6 years ago
Paul Lazarsfeld and Elihu Katz published the book Personal Influence in 1955, formally advancing the:
 
  a. notion that gatekeepers generally passed on media messages withoutscreening them.
 b. all of these.
  c. idea that the influence of opinion leaders tended to be vertical rather thanhorizontal.
 d. two-step flow theory.
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Ml2020Ml2020
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6 years ago
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