Quickly gain a reputation by helping other students with their questions. When students see your nickname, they'll immediately associate your answer with credibility and expertise. Also, earn credits for sharing your knowledge and redeem them for rewards.
As consumers become more ecologically and environmentally conscious, they are actively seeking out
As consumers become more ecologically and environmentally conscious, they are actively seeking out businesses that prioritize sustainability. However, no evidence supports whether this pressure to adopt sustainability initiatives has any impact on a consumer's brand preferences or purchases.
Gaming in social commerce continues to grow in popularity across the globe. Traditionally consistin
Gaming in social commerce continues to grow in popularity across the globe. Traditionally consisting of incentives like polls, challenges, and quizzes, brands are now stepping up to Metaverse experiences. This new wave is transforming how consumers interact with a brand. Some notable advancements include: (specify all correct responses)
Facebook, Instagram, TikTok, and Pinterest lead the social media platforms equipped for social comm
Facebook, Instagram, TikTok, and Pinterest lead the social media platforms equipped for social commerce. Although the features and functions vary across these platforms, all four platforms enable brands to:
Micro-influencers hold particular sway in the realm of social commerce, largely thanks to their ade
Micro-influencers hold particular sway in the realm of social commerce, largely thanks to their adeptness in establishing genuine connections with niche audiences. Specifically, they often outperform brands in which of the following ways: (specify all correct responses).
Answers: Higher engagement based on common interests and more meaningful conversations with their
Voice-based search represents one of the most transformational and promising technologies contribut
Voice-based search represents one of the most transformational and promising technologies contributing to the next generation of social commerce. The estimated $30B market is growing at a 19% CAGR. Fueling its growth in social commerce is its superiority to text search in:
The estimated visual search market of $15B (in North America and Europe) is expected to grow 17.5%
The estimated visual search market of $15B (in North America and Europe) is expected to grow 17.5% per year through 2026. Fueling this growth is its capacity to facilitate which of the following? (select all correct answers)
Answers: Smoother and more user-friendly experiences Quicker, more accurate, and more relevant product recommendations especially where th
Marketplaces often provide a low-cost ecommerce entry opportunity for entrepreneurs. For example, s
Marketplaces often provide a low-cost ecommerce entry opportunity for entrepreneurs. For example, suppliers can begin their venture into e-commerce without the need to cover expenses associated with: (select all correct examples)
Answers: Extensive data analytics Targeted advertising Cross-selling or upselling Hosting reviews
Facebook Marketplace is most often used as a local, community-based listing of third-party intermed
Facebook Marketplace is most often used as a local, community-based listing of third-party intermediaries willing to buy or sell secondhand items like furniture and clothing.
The interactive elements and appealing imagery of "rich" push notifications help ...
The interactive elements and appealing imagery of "rich" push notifications help contribute to its superiority performance. This format is especially suitable for attracting attention to:
Answers: Extended offers (e.g., cross-selling and upselling in bundled offers) Abandoned cart strategies Real-time geotargeted notifications Exclusive off
E-commerce push notifications perform far greater in click-through/open rates, engagement, conversi
E-commerce push notifications perform far greater in click-through/open rates, engagement, conversion (to sales), and retention compared to emails. But which of the following statements is false about its superiority over email?
Push notifications are a more appropriate channel for "NON-URGENT" reminders or communications, whereas email is typically reserved for
Marketers are benefiting from AI in boosted conversion rates and reduced marketing spending. This l
Marketers are benefiting from AI in boosted conversion rates and reduced marketing spending. This latter results from: Ads having a greater conversion rate thereby reducing the unnecessary spending on unlikely buyers
AI technology has radically transformed the precision to which we target individual consumers with
AI technology has radically transformed the precision to which we target individual consumers with relevant information (e.g., product recommendations) in real-time. This new era of hyper-personalization is superior to prior generations of personalization in which of the following ways? (select all correct answers - ONE is not true)
Social commerce is outperforming traditional ecommerce platforms in simplicity and value. The rela
Social commerce is outperforming traditional ecommerce platforms in simplicity and value. The relatively higher growth of social commerce can be attributed to its unique capacity for influencer marketing, displaying social proof, tagging products in posts, and seamless integration with social media platforms where users spend a significant amount of time. Moreover, social commerce h
John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular
John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular national television show. However, the company was able to purchase 15-second spots at a higher-than-average price. In this scenario, John Inc. is likely to have purchased airtime in the
Press releases about company growth prospects, recent innovations, and industry-related news are av
Press releases about company growth prospects, recent innovations, and industry-related news are available at the website of Kinetics Inc., a manufacturer of automobile components for trucks. Anyone conducting research on the company has access to this information. In this scenario, Kinetics uses the Internet as a tool for
Health care publications targeting specific audiences such as dental, medical and surgical, nursing
Health care publications targeting specific audiences such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as
Widespread Products is looking to All Around Marketers to help deliver an advertising messages at a
Widespread Products is looking to All Around Marketers to help deliver an advertising message at a very low cost per thousand. All Around Marketers recommends TV as a method to reach large audiences for any company selling
Atkins Auto, an automobile dealer, sends direct-mail pieces to its prospective customers, inviting
Atkins Auto, an automobile dealer, sends direct-mail pieces to its prospective customers, inviting them to visit its auto showroom to test-drive new cars. Customers who respond to the direct mail by visiting the showroom are provided with thorough information about the cars. Salespersons of the company receive extensive training and assume responsibility for the selling efforts in t
In the objective to downplay the rather disgusting element of changing dirty diapers, Pampered Baby
In the objective to downplay the rather disgusting element of changing dirty diapers, Pampered Baby’s social media provides the buyer with elements of planning a gender-reveal party, naming baby, reading baby growth charts, and tells how to use disposable diapers in the most sustainable method.
Through the “Love the Change” Website, Pampered Baby introduces soon-to-be parents and new ...
Through the “Love the Change” Website, Pampered Baby introduces soon-to-be parents and new parents to many things to expect about the baby and being a parent that has little to do with directly selling disposable diapers. It provides sources of thought about pregnancy and what to expect about the new baby in a very cute and loving manner.
On the website and through the downloadable Pampered baby app, parents can scan, collect, and redee
On the website and through the downloadable Pampered baby app, parents can scan, collect, and redeem rewards. Immediately upon installing the mobile app, the buyer receives a $30 coupon for a future purchase.
Since Bee and Gee is a large firm with “deep pockets” and Pampered Baby is a billion-dollar ...
Since Bee and Gee is a large firm with “deep pockets” and Pampered Baby is a billion-dollar brand, there are adequate resources to promote the site and its popular social media such as Snapchat. When the pregnant consumer or new parent gets to the site, she finds many types of charts and FAQs about which diaper the baby needs, how the sizes change as the baby grows, and generally ho
Soon-to-be parents are often unsure of what to do or how good they will be at parenting. Through th
Soon-to-be parents are often unsure of what to do or how good they will be at parenting. Through the Pampered Baby site, Twitter, and Facebook, potential buyers are easily connected to blogs and other social networks to other parents who may be just two months ahead of the interested party in facing a certain stage with the pregnancy or new baby. The brand serves as a source of link
The demographics of this type of media reflect a married female, mean age of 45, Caucasian, working
The demographics of this type of media reflect a married female, mean age of 45, Caucasian, working full time with a household income of $55,000 per year.
The IMC manager for the luxury pen and desk sets has opted to use magazines to communicate the bran
The IMC manager for the luxury pen and desk sets has opted to use magazines to communicate the brand. However, she faces several complications from that choice. All of the following are disadvantages of the choice to use magazines except:
In a luxury product category as the pen and desk sets are, one of the distinct advantages is perman
In a luxury product category as the pen and desk sets are, one of the distinct advantages is permanence. Why is that characteristic important in this type of market and what does it mean to the advertiser?
Magazines are often kept for some time after the date of publication and offer the advertiser possible repeated readings of the issue enabling viewing at a slower, more
The IMC manager for luxury pen and desk sets has reviewed newspapers as a possible vehicle to emplo
The IMC manager for luxury pen and desk sets has reviewed newspapers as a possible vehicle to employ since the lead times required to place an ad are fairly short. Why would she be advised to exclude newspaper advertising from her media plan?
Newspapers are best for local advertisers with a more mass market.
Fansheen launched a new variant, Fansheen Green, with natural ingredients, during its national spon
Fansheen launched a new variant, Fansheen Green, with natural ingredients, during its national sponsorship of the season finale of a popular Sunday night T.V. drama, Frantic Housewives. An estimated 19 million households tuned in to watch that season finale. What was the share of audience for that episode of the show, if 76% of the total T.V. households were watching T.V. at that ti
Hair & Neck advertises nationally on the popular talent show, U.S. Idol. This show averages a ...
Hair & Neck advertises nationally on the popular talent show, U.S. Idol. This show averages a rating of 8.4 each week. Approximately how many households watch the show each week?
Many parents of children aged 3-10 years were posting angry comments on Toys & More’s Facebook ...
Many parents of children aged 3-10 years were posting angry comments on Toys & More’s Facebook page commenting that the ads were trying to influence children in ways that were ethically questionable.
KitchenSplendor Range sponsors a very popular drama series on Sunday nights, aimed at women, and he
KitchenSplendor Range sponsors a very popular drama series on Sunday nights, aimed at women, and hence gets the attention of millions of viewers who watch this program each week.
Because of budget considerations, CleanWell Vacuum cut down the duration of its product commercials
Because of budget considerations, CleanWell Vacuum cut down the duration of its product commercials from 30 seconds to 15 seconds. This made it difficult to convey the product’s attributes and features convincingly.
The advertiser of Cozy City Diner is concerned about the number of ads in general but also the numb
The advertiser of Cozy City Diner is concerned about the number of ads in general but also the number of competing restaurants’ ads in the time slots in which they run their ads currently.
