Public Relations

Blood donors are low in self-esteem, low risk takers, and more highly concerned about their health;

Blood donors are low in self-esteem, low risk takers, and more highly concerned about their health;

Blood donors are low in self-esteem, low risk takers, and more highly concerned about their health; non-donors tend to be the opposite on all three dimensions. This suggests that markets can be segmented using _____.
A) user status
B) benef

a8oobra   64   3 Replies

magnas

_____ absorb risk by taking title to goods and services; saving their customers' money by buying in

_____ absorb risk by taking title to goods and services; saving their customers' money by buying in

_____ absorb risk by taking title to goods and services; saving their customers' money by buying in carload lots and breaking bulk; holding inventories and thereby reducing inventory costs and risks of suppliers and customers.
A) Wholesaler

a8oobra   91   3 Replies

magnas

The art and science of choosing target markets and building profitable relationships with them is ca

The art and science of choosing target markets and building profitable relationships with them is ca

The art and science of choosing target markets and building profitable relationships with them is called _____.
A) selling
B) marketing management
C) segmentation
D) positioning

a8oobra   218   3 Replies

magnas

Markets can be segmented into light, medium, and heavy product users. Heavy users are often a small

Markets can be segmented into light, medium, and heavy product users. Heavy users are often a small

Markets can be segmented into light, medium, and heavy product users. Heavy users are often a small percentage of the market but account for a high percentage of total consumption. Heavy users are a big draw for marketers as they prefer them over sev

a8oobra   201   3 Replies

magnas

_____ is the set of benefits a company promises to deliver its consumers to satisfy their needs.

_____ is the set of benefits a company promises to deliver its consumers to satisfy their needs.

_____ is the set of benefits a company promises to deliver its consumers to satisfy their needs.
A) Money-back guarantee
B) Value proposition
C) Low prices
D) Good customer service

a8oobra   103   3 Replies

magnas

_____ is an independently-owned business that takes title to the merchandise it handles.

_____ is an independently-owned business that takes title to the merchandise it handles.

_____ is an independently-owned business that takes title to the merchandise it handles.
A) A marketing research firm
B) A merchant wholesaler
C) A broker
D) An agent

a8oobra   120   3 Replies

magnas

_____ requires finding the major benefits people look for in the product class, the kinds of people

_____ requires finding the major benefits people look for in the product class, the kinds of people

_____ requires finding the major benefits people look for in the product class, the kinds of people who look for each benefit, and the major brands that deliver each benefit.
A) Occasion segmentation
B) Usage rate
C) User status
D

a8oobra   131   3 Replies

magnas

All of the following phrases reflect a firm's value proposition, except which one?

All of the following phrases reflect a firm's value proposition, except which one?

All of the following phrases reflect a firm's value proposition, except which one?
A) Porsche promises driving performance and excitement.
B) Cheer laundry detergent promises powerful cleaning at all temperatures.
C) Altoids is po

a8oobra   142   3 Replies

magnas

All of the following are accurate descriptions of agents, except which one?

All of the following are accurate descriptions of agents, except which one?

All of the following are accurate descriptions of agents, except which one?
A) Some agents specialize by customer type.
B) Agents take title to goods.
C) Some agents specialize by product line.
D) Agents represent buyers on a perm

a8oobra   107   3 Replies

magnas

By going after _____ instead of the whole market, companies have a much better chance to deliver val

By going after _____ instead of the whole market, companies have a much better chance to deliver val

By going after _____ instead of the whole market, companies have a much better chance to deliver value to consumers and to receive maximum rewards for close attention to consumer needs.
A) segments
B) consumer markets
C) business marke

a8oobra   125   3 Replies

magnas

The _____ is a useful philosophy in situations when the product's cost is too high and marketers loo

The _____ is a useful philosophy in situations when the product's cost is too high and marketers loo

The _____ is a useful philosophy in situations when the product's cost is too high and marketers look for ways to bring it down.
A) production concept
B) selling concept
C) marketing concept
D) product concept

a8oobra   135   3 Replies

magnas

All of the following are accurate descriptions of brokers, except which one?

All of the following are accurate descriptions of brokers, except which one?

All of the following are accurate descriptions of brokers, except which one?
A) Brokers are wholesalers who take title to goods.
B) Brokers bring buyers and sellers together.
C) Brokers perform only a few functions.
D) Brokers ass

a8oobra   131   3 Replies

magnas

_____ is an approach wherein segments of consumers have similar needs and buying behavior, regardles

_____ is an approach wherein segments of consumers have similar needs and buying behavior, regardles

_____ is an approach wherein segments of consumers have similar needs and buying behavior, regardless of their country of location.
A) International marketing
B) Segmentation
C) Geographic segmentation
D) Inter-market segmentation

a8oobra   69   3 Replies

magnas

Henry Ford's philosophy was to perfect the Model T so that its cost could be reduced further for inc

Henry Ford's philosophy was to perfect the Model T so that its cost could be reduced further for inc

Henry Ford's philosophy was to perfect the Model T so that its cost could be reduced further for increased consumer affordability. This reflects the _____.
A) marketing concept
B) product concept
C) production concept
D) sell

a8oobra   176   3 Replies

magnas

Wholesaling by sellers or buyers themselves rather than through independent wholesalers includes ___

Wholesaling by sellers or buyers themselves rather than through independent wholesalers includes ___

Wholesaling by sellers or buyers themselves rather than through independent wholesalers includes _____.
A) brokers
B) agents
C) merchant wholesalers
D) manufacturers' sales branches and offices

a8oobra   128   3 Replies

magnas

Wal-Mart, the world's largest retailer, opened its stores in the U.S. by locating in small town Amer

Wal-Mart, the world's largest retailer, opened its stores in the U.S. by locating in small town Amer

Wal-Mart, the world's largest retailer, opened its stores in the U.S. by locating in small town America. Wal-Mart located stores in rural towns even before they moved to the suburbs. This would be an example of _____.
A) behavioral segmenta

a8oobra   107   3 Replies

magnas

All of the following are accurate descriptions of wholesaling, except which one?

All of the following are accurate descriptions of wholesaling, except which one?

All of the following are accurate descriptions of wholesaling, except which one?
A) Wholesalers break bulk.
B) Wholesalers hold inventories, thereby reducing inventory costs and risks of suppliers and customers.
C) Wholesalers do not a

a8oobra   93   3 Replies

magnas

In large metro areas such as New York, to avoid traffic gridlock in Manhattan, _____ is undertaken t

In large metro areas such as New York, to avoid traffic gridlock in Manhattan, _____ is undertaken t

In large metro areas such as New York, to avoid traffic gridlock in Manhattan, _____ is undertaken to encourage commuters to carpool and use mass transit.
A) demarketing
B) marketing
C) market segmentation
D) target marketing

a8oobra   98   3 Replies

magnas

All of the following are accurate descriptions of E-tailing, except which one?

All of the following are accurate descriptions of E-tailing, except which one?

All of the following are accurate descriptions of E-tailing, except which one?
A) Much of the anticipated growth in online sales is expected to go to online retailers only, and not go to multi-channel retailers.
B) Click-only E-tailers are

a8oobra   111   3 Replies

magnas

Selecting which segments to serve is called _____.

Selecting which segments to serve is called _____.

Selecting which segments to serve is called _____.
A) positioning
B) customization
C) target marketing
D) market segmentation

a8oobra   109   3 Replies

magnas

In evaluating different market segments, firms look at factor(s), namely _____:

In evaluating different market segments, firms look at factor(s), namely _____:

In evaluating different market segments, firms look at factor(s), namely _____:
A) segment structural attractiveness
B) company objectives and resources
C) segment size and growth
D) all of the above are correct

a8oobra   145   3 Replies

magnas

_____ consists of a set of buyers who share common needs or characteristics that the company decides

_____ consists of a set of buyers who share common needs or characteristics that the company decides

_____ consists of a set of buyers who share common needs or characteristics that the company decides to serve.
A) A target market
B) A group
C) A segment
D) An international market

a8oobra   148   3 Replies

magnas

When Wal-Mart profitably targets buyers who value savings, it is an example of _____.

When Wal-Mart profitably targets buyers who value savings, it is an example of _____.

When Wal-Mart profitably targets buyers who value savings, it is an example of _____.
A) market segmentation
B) convenience
C) target marketing
D) value pricing

a8oobra   1045   5 Replies

Hammad Wasim

A(n) _____ focuses on what is common in the needs of consumers rather than what is different.

A(n) _____ focuses on what is common in the needs of consumers rather than what is different.

A(n) _____ focuses on what is common in the needs of consumers rather than what is different.
A) differentiated marketing strategy
B) undifferentiated marketing strategy
C) marketing strategy
D) concentrated marketing strategy

a8oobra   64   3 Replies

magnas

All the phrases given below reflect the definition of target marketing, except which one?

All the phrases given below reflect the definition of target marketing, except which one?

All the phrases given below reflect the definition of target marketing, except which one?
A) Porsche profitably targets affluent professionals.
B) The Book of the Month club customizes offers based on a member's previous selections.

a8oobra   127   3 Replies

magnas

All of the following are accurate descriptions of retail stores featuring "communities" or "hangouts

All of the following are accurate descriptions of retail stores featuring "communities" or "hangouts

All of the following are accurate descriptions of retail stores featuring "communities" or "hangouts," except which one?
A) Today's bookstores have become part bookstore, part library, and part living room.
B) Today

a8oobra   163   3 Replies

magnas

A(n) _____ is a retail institution that sells standard merchandise at lower prices by accepting lowe

A(n) _____ is a retail institution that sells standard merchandise at lower prices by accepting lowe

A(n) _____ is a retail institution that sells standard merchandise at lower prices by accepting lower margins and selling higher volume. In recent years many of these stores have improved daccent(e)cor, added new lines and services, and expanded regi

a8oobra   111   3 Replies

magnas

Build a better mousetrap and the world will beat a path to your door reflects the _____.

Build a better mousetrap and the world will beat a path to your door reflects the _____.

Build a better mousetrap and the world will beat a path to your door reflects the _____.
A) marketing concept
B) product concept
C) production concept
D) selling concept

a8oobra   353   3 Replies

magnas

All of the following statements are accurate descriptions of an undifferentiated marketing strategy,

All of the following statements are accurate descriptions of an undifferentiated marketing strategy,

All of the following statements are accurate descriptions of an undifferentiated marketing strategy, except which one?
A) The strategy relies on mass distribution and mass advertising, and it aims to give the product a superior image in people&#

a8oobra   125   3 Replies

magnas

The retailers that feature low prices are _____.

The retailers that feature low prices are _____.

The retailers that feature low prices are _____.
A) discount stores
B) category killer stores
C) "off-price" retailers
D) both A and C only

a8oobra   121   3 Replies

magnas

Marriott markets to a variety of segmentsbusiness travelers, families, and otherswith hotel format

Marriott markets to a variety of segmentsbusiness travelers, families, and otherswith hotel format

Marriott markets to a variety of segmentsbusiness travelers, families, and otherswith hotel formats and packages adapted to their varying needs. Marriott uses (a/an) _____.
A) mass-marketing strategy
B) undifferentiated marketing strategy

a8oobra   175   3 Replies

magnas

Which operating philosophy is practiced by the American Red Cross to solicit blood donations?

Which operating philosophy is practiced by the American Red Cross to solicit blood donations?

Which operating philosophy is practiced by the American Red Cross to solicit blood donations?
A) the selling concept
B) the production concept
C) the product concept
D) the marketing concept

a8oobra   177   3 Replies

magnas

Firms follow the _____ when they face overcapacity.

Firms follow the _____ when they face overcapacity.

Firms follow the _____ when they face overcapacity.
A) marketing concept
B) selling concept
C) product concept
D) production concept

a8oobra   220   3 Replies

magnas

Estee Lauder owns the best-selling perfumes in the United States. The original brand appeals to olde

Estee Lauder owns the best-selling perfumes in the United States. The original brand appeals to olde

Estee Lauder owns the best-selling perfumes in the United States. The original brand appeals to older, Junior League types. Clinique is perfect for the middle-aged mom with a GMC Suburban and no time to waste. For the youthful hipster, there's t

a8oobra   222   3 Replies

magnas

T.J. Maxx and Marshall's are examples of _____, either owned and run by entrepreneurs or are divisio

T.J. Maxx and Marshall's are examples of _____, either owned and run by entrepreneurs or are divisio

T.J. Maxx and Marshall's are examples of _____, either owned and run by entrepreneurs or are divisions of larger retail corporations.
A) discount stores
B) category killer stores
C) independent off-price retailers
D) factory

a8oobra   111   3 Replies

magnas

A(n) _____ is especially appealing when a company's resources are limited.

A(n) _____ is especially appealing when a company's resources are limited.

A(n) _____ is especially appealing when a company's resources are limited.
A) differentiated marketing strategy
B) concentrated marketing
C) mass marketing strategy
D) undifferentiated marketing strategy

a8oobra   174   3 Replies

magnas

As the automobile industry matures and competition continues to intensify, marketers face stiff comp

As the automobile industry matures and competition continues to intensify, marketers face stiff comp

As the automobile industry matures and competition continues to intensify, marketers face stiff competition. Regal International Cars expects its salespeople to reach their sales quotas using aggressive means. Sales of optional package features that

a8oobra   155   3 Replies

magnas

_____ are huge superstores, perhaps as large as six football fields. Although they have been very su

_____ are huge superstores, perhaps as large as six football fields. Although they have been very su

_____ are huge superstores, perhaps as large as six football fields. Although they have been very successful in Europe and other world markets, they have met with little success in the United States.
A) Factory outlet stores
B) Supercenters

a8oobra   124   3 Replies

magnas

A(n) _____ allows the firm to achieve a strong market position because of its greater knowledge of c

A(n) _____ allows the firm to achieve a strong market position because of its greater knowledge of c

A(n) _____ allows the firm to achieve a strong market position because of its greater knowledge of consumer needs in the niches it serves and the special reputation it acquires.
A) concentrated marketing strategy
B) undifferentiated marketi

a8oobra   142   3 Replies

magnas

Most firms follow the _____ philosophy, which holds that consumers will not buy enough of the firm's

Most firms follow the _____ philosophy, which holds that consumers will not buy enough of the firm's

Most firms follow the _____ philosophy, which holds that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort.
A) marketing orientation
B) product-orientation
C) prod

a8oobra   102   3 Replies

magnas