Marketing

6 years ago

What are the advantages of impression-based targeting (relative to segment-based targeting)?

chinka 158 1 Reply

6 years ago

A recent survey conducted by The Wall Street Journal identified the number and type of permissions ...

A recent survey conducted by The Wall Street Journal identified the number and type of permissions sought by the most popular apps. Identify and briefly describe the four basic kinds of information asked of app users.

elpkiosk 79 1 Reply

6 years ago

Provide three examples of effective Tweeting from marketers.

chinka 51 1 Reply

6 years ago

Identify the characteristics of effective social media campaigns.

dorean 59 1 Reply

6 years ago

Identify the characteristics of mobile ads.

elpkiosk 72 1 Reply

6 years ago

Identify and briefly describe four of the nine metrics used to analyze websites' visits.

elpkiosk 88 1 Reply

6 years ago

How is one's influence measured on Twitter?

chinka 46 1 Reply

6 years ago

________ are groups that serve as sources of comparison, influence, and norms for people's ...

________ are groups that serve as sources of comparison, influence, and norms for people's opinions, values, and behaviors.
A) Age cohorts
B) Norming cohorts
C) Reference groups
D) Norming groups
E) Social conduct groups

dorean 77 1 Reply

6 years ago

A(n) ________ is a person or medium providing consumption-related information and is hired and paid ...

A(n) ________ is a person or medium providing consumption-related information and is hired and paid by an organization. A(n) ________ is a person whom the message receiver knows personally, such as a parent or friend who gives product information or

dorean 90 1 Reply

6 years ago

When Joe wanted to get a new outboard motor for his sailboat, he consulted a forum for British ...

When Joe wanted to get a new outboard motor for his sailboat, he consulted a forum for British Seagull motors and connected with Jim. Jim gave him information about the outboard motor he was considering. Jim, the individual Joe met and respected onli

chinka 146 1 Reply

6 years ago

The key factor underlying the persuasive impact of a personal or interpersonal message received from ...

The key factor underlying the persuasive impact of a personal or interpersonal message received from either a formal or informal source is ________.
A) the number of times the message is sent
B) the extent to which the receiver's peers

elpkiosk 99 1 Reply

6 years ago

The consumer's earliest and often most influential reference group is ________.

The consumer's earliest and often most influential reference group is ________.
A) the family
B) their religious organization
C) their classmates
D) their heroes
E) their friends

chinka 141 1 Reply

6 years ago

________ reference groups influence broadly defined values or behavior.

________ reference groups influence broadly defined values or behavior.
A) Symbolic
B) Normative
C) Comparative
D) Informal
E) Membership

elpkiosk 76 1 Reply

6 years ago

A child's immediate family is a(n) ________ group that plays an important role in molding the ...

A child's immediate family is a(n) ________ group that plays an important role in molding the child's general consumer values and behavior.
A) comparative
B) symbolic
C) informal
D) membership
E) normative

chinka 121 1 Reply

6 years ago

________ reference groups serve as benchmarks for specific or narrowly defined attitudes or ...

________ reference groups serve as benchmarks for specific or narrowly defined attitudes or behavior.
A) Symbolic
B) Normative
C) Comparative
D) Informal
E) Membership

chinka 73 1 Reply

6 years ago

A group to which a person either belongs or would qualify to belong to is called a(n) ________ ...

A group to which a person either belongs or would qualify to belong to is called a(n) ________ group.
A) comparative
B) normative
C) membership
D) informal
E) symbolic

dorean 84 1 Reply

6 years ago

A(n) ________ group is one in which an individual is not likely to receive membership, despite ...

A(n) ________ group is one in which an individual is not likely to receive membership, despite acting like a member by adopting the group's values, attitudes, and behavior.
A) comparative
B) normative
C) membership
D) informa

dorean 64 1 Reply

6 years ago

Professional tennis players may constitute a(n) ________ group for an amateur tennis player who ...

Professional tennis players may constitute a(n) ________ group for an amateur tennis player who identifies with certain players by imitating their behavior whenever possible despite the fact that the amateur tennis player does not qualify for members

chinka 259 1 Reply

6 years ago

A(n) ________ provides companionship, security, and opportunities to discuss problems that an ...

A(n) ________ provides companionship, security, and opportunities to discuss problems that an individual might be reluctant to discuss with family members.
A) shopping group
B) virtual community
C) friendship group
D) advocacy gro

elpkiosk 69 1 Reply

6 years ago

A(n) ________ offers expertise regarding a particular product category, reduces uncertainty related ...

A(n) ________ offers expertise regarding a particular product category, reduces uncertainty related to making an incorrect purchase, or increases consumer confidence because it provides a collective decision.
A) advocacy group
B) friendship

chinka 50 1 Reply

6 years ago

Referral programs, which offer rewards to current members who convince others to join, are an ...

Referral programs, which offer rewards to current members who convince others to join, are an important element of ________.
A) aspirational groups
B) friendship groups
C) shopping groups
D) advocacy groups
E) virtual communi

dorean 129 1 Reply

6 years ago

A group of foodies that Nora has never met and only interacts with through online websites and a ...

A group of foodies that Nora has never met and only interacts with through online websites and a Facebook group, where group members share recipes and recommendations, is an example of a(n) ________.
A) friendship group
B) shopping group

dorean 78 1 Reply

6 years ago

A group of irate parents who join together to protest the opening of an adult, X-rated book store ...

A group of irate parents who join together to protest the opening of an adult, X-rated book store across from the elementary school is an example of a(n) ________.
A) friendship group
B) shopping group
C) virtual community
D) advo

dorean 130 1 Reply

6 years ago

The degree of ________ that a reference group exerts on an individual's behavior depends on the ...

The degree of ________ that a reference group exerts on an individual's behavior depends on the individual, product, and social factors.
A) influence
B) conspicuousness
C) experience
D) personality
E) intensity

chinka 145 1 Reply

6 years ago

Marketers of new brands or brands that are not market leaders may argue against ________, trying to ...

Marketers of new brands or brands that are not market leaders may argue against ________, trying to convince consumers not to follow the crowd.
A) group power
B) conspicuousness
C) conformity
D) individual personality
E) indi

chinka 114 1 Reply

6 years ago

Which of the following is a characteristic of a conformist?

Which of the following is a characteristic of a conformist?
A) They are guided by others' behavior if they feel unsure how to behave in a situation.
B) They change their mannerisms and approaches if they feel someone they are interacti

dorean 72 1 Reply

6 years ago

Individuals may be influenced to conform to a group based on the group's ________, but they are ...

Individuals may be influenced to conform to a group based on the group's ________, but they are unlikely to change their attitudes or internalize their choices if they conform for this reason.
A) power
B) conspicuousness
C) experi

dorean 61 1 Reply

6 years ago

Consumers with low ________ are more likely to seek the advice or example of others.

Consumers with low ________ are more likely to seek the advice or example of others.
A) group power
B) conformity
C) individual personality
D) conspicuousness
E) individual experience

chinka 114 1 Reply

6 years ago

The degree of reference group influence on purchase decisions varies according to product ________, ...

The degree of reference group influence on purchase decisions varies according to product ________, or how much it stands out and is noticed by others.
A) conformity
B) personality
C) conspicuousness
D) experience
E) power

elpkiosk 120 1 Reply

6 years ago

Need for affiliation, need to be liked by others, and other directedness are examples of ________ ...

Need for affiliation, need to be liked by others, and other directedness are examples of ________ variables that increase the likelihood an individual is receptive to group influences.
A) individual experience
B) individual personality

chinka 90 1 Reply

6 years ago

Which of the following is NOT one of the dimensions in measuring the credibility of a person or ...

Which of the following is NOT one of the dimensions in measuring the credibility of a person or organization?
A) perseverance
B) expertise
C) trustworthiness
D) attractiveness
E) likability

elpkiosk 57 1 Reply

6 years ago

________ consists of promoting a company's image without referring to any of its offerings.

________ consists of promoting a company's image without referring to any of its offerings.
A) Umbrella positioning
B) Institutional advertising
C) Family branding
D) Informal advertising
E) Formal advertising

dorean 283 1 Reply

6 years ago

Which of the following is NOT one of the factors that affects the relationship between the ...

Which of the following is NOT one of the factors that affects the relationship between the effectiveness of messages and the spokespersons or endorsers they feature?
A) similarity between the endorser's demographic characteristics and those

chinka 112 1 Reply

6 years ago

Celebrity-credibility includes the audience's perceptions of the celebrity's ________ and ...

Celebrity-credibility includes the audience's perceptions of the celebrity's ________ and ________.
A) charisma; talent
B) fame; trustworthiness
C) fame; talent
D) expertise; trustworthiness
E) expertise; charisma

elpkiosk 224 1 Reply

6 years ago

A celebrity's credibility is reduced when s/he endorses a variety of products because ________.

A celebrity's credibility is reduced when s/he endorses a variety of products because ________.
A) the celebrity has positive associations with the products
B) the economic motivation underlying the celebrity's endorsements become

chinka 244 1 Reply

6 years ago

A ________ involves a celebrity who attests to the product's quality based on his/her own personal ...

A ________ involves a celebrity who attests to the product's quality based on his/her own personal usage of the product.
A) celebrity endorsement
B) celebrity testimonial
C) celebrity official
D) celebrity actor
E) celeb

chinka 91 1 Reply

6 years ago

When celebrity/pro golfer Phil Mickelson appears in a commercial to talk about his experience with a ...

When celebrity/pro golfer Phil Mickelson appears in a commercial to talk about his experience with a prescription medication for arthritis, he is serving as a ________.
A) celebrity testimonial
B) celebrity spokesperson
C) celebrity en

chinka 51 1 Reply

6 years ago

A ________ is when celebrities appear on behalf of products with which they may or may not have any ...

A ________ is when celebrities appear on behalf of products with which they may or may not have any direct experience or familiarity, for extended periods of time.
A) celebrity spokescharacter
B) celebrity endorsement
C) celebrity acto

chinka 99 1 Reply

6 years ago

Which of the following does NOT enhance the credibility of a salesperson?

Which of the following does NOT enhance the credibility of a salesperson?
A) driving an expensive, late-model car
B) outward signs of success
C) dressing the part of an expert
D) looking the customer/prospect in the eye
E) Al

elpkiosk 80 1 Reply