________ are groups that serve as sources of comparison, influence, and norms for people's ...

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________ are groups that serve as sources of comparison, influence, and norms for people's ...

________ are groups that serve as sources of comparison, influence, and norms for people's opinions, values, and behaviors.
A) Age cohorts
B) Norming cohorts
C) Reference groups
D) Norming groups
E) Social conduct groups

Textbook

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

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