Marketing

5 years ago

In a business buying situation, the __________ are those who control the flow of information to the ...

In a business buying situation, the __________ are those who control the flow of information to the members of the buying centre.
a. gatekeepers
b. deciders
c. influencers
d. users
e. controllers

ShadyAh 46 1 Reply

6 years ago

How does direct response communications differ from traditional advertising?

birdseye 46 2 Replies

5 years ago

The Canadian Code of Advertising Standards administers a self-regulating code for advertisers in ...

The Canadian Code of Advertising Standards administers a self-regulating code for advertisers in Canada.
a. True
b. False

birdseye 46 1 Reply

6 years ago

Marketing control is the process of measuring and evaluating the results ofa. market segment ...

Marketing control is the process of measuring and evaluating the results of
a. market segment analysis.
b. market research.
c. marketing strategies and plans.
d. media budgets.
e. seasonal analysis.

ShadyAh 46 1 Reply

6 years ago

List the five external influences on a company's strategic plan and give an example of each.

ShadyAh 46 1 Reply

xNx

6 years ago

Both the Walmart and Harry Rosen brands offer the same type of positioning strategy. They are ...

Both the Walmart and Harry Rosen brands offer the same type of positioning strategy. They are examples of
a. comparative positioning.
b. lifestyle positioning.
c. leadership positioning.
d. price positioning.
e. head-on posit

ShadyAh 46 1 Reply

6 years ago

An innovation like a cell phone or digital camera that has an impact on society and the way we do ...

An innovation like a cell phone or digital camera that has an impact on society and the way we do things is a continuous innovation.
a. True
b. False

ShadyAh 46 1 Reply

6 years ago

Packaging is playing a diminished role in influencing purchase decisions. (True or false?)

Packaging is playing a diminished role in influencing purchase decisions.
a. True
b. False

birdseye 46 2 Replies

5 years ago

An endorsement of a product or service is usually presented by an Association ora. a ...

An endorsement of a product or service is usually presented by an Association or
a. a demonstration.
b. a typical user.
c. a doctor.
d. actors.
e. a celebrity.

birdseye 46 1 Reply

xNx

6 years ago

The textbook discusses several of the more common appeal techniques. List six of them and list how ...

The textbook discusses several of the more common appeal techniques. List six of them and list how a popular brand would use the appeal techniques.

ShadyAh 46 1 Reply

6 years ago

Brand awareness is a common creative objective for new products. (True or false?)

Brand awareness is a common creative objective for new products.
a. True
b. False

ShadyAh 46 1 Reply

6 years ago

Frequency refers to the (Multiple Choice)

Frequency refers to the
a. length of an advertising campaign.
b. total number of potential customers.
c. average number of times an audience is exposed to an advertisement.
d. type of TV commercial – 15, 30 or 60 second.
e. d

birdseye 46 2 Replies

5 years ago

Describe the six media scheduling options available, giving an example to illustrate each.

ShadyAh 46 1 Reply

6 years ago

A company that sells yarn and knitting supplies by catalogue, bought a list of book-of-the-month ...

A company that sells yarn and knitting supplies by catalogue, bought a list of book-of-the-month buyers. This would be considered a(n)
a. circulation list.
b. list broker list.
c. response list.
d. internal list.
e. com

birdseye 46 1 Reply

6 years ago

CIBC wanted a central operation from which to operate its inbound and outbound telemarketing ...

CIBC wanted a central operation from which to operate its inbound and outbound telemarketing programs. This meant they wanted to open a
a. telemarketing office.
b. telemarketing centre.
c. call centre.
d. central centre.

ShadyAh 46 1 Reply

6 years ago

List and explain the forms of direct response television.

birdseye 46 2 Replies

5 years ago

Discuss the various roles (objectives) that online advertising can play as a part of the integrated ...

Discuss the various roles (objectives) that online advertising can play as a part of the integrated marketing communications mix.

ShadyAh 46 1 Reply

6 years ago

An organization's external publics are

An organization's external publics are
a. made up of only employees.
b. communicated with less frequently than internal publics.
c. not communicated with by an organization.
d. close to the organization.
e. communicated

birdseye 46 2 Replies

5 years ago

When Microsoft develops advertising designed to convey a favourable image of its company among its ...

When Microsoft develops advertising designed to convey a favourable image of its company among its various publics it is developing
a. public advertising.
b. image advertising.
c. corporate advertising.
d. advocacy advertising.

birdseye 46 1 Reply

6 years ago

News about an organization, product, service, or person that appears in the media is calleda. ...

News about an organization, product, service, or person that appears in the media is called
a. publicity.
b. public relations.
c. reputation management.
d. public affairs.
e. product placement.

birdseye 46 2 Replies

5 years ago

Publicity is something that a company and the media deem to be

Publicity is something that a company and the media deem to be
a. unimportant.
b. interesting.
c. trivial.
d. fleeting.
e. newsworthy.

birdseye 46 2 Replies

5 years ago

The success of any event is often dictated by the effectiveness of the marketing communications ...

The success of any event is often dictated by the effectiveness of the marketing communications strategy. Describe the elements involved in such a strategy.

birdseye 46 2 Replies

5 years ago

Personal selling has evolved over the years. Describe the four distinct stages.

ShadyAh 46 1 Reply

6 years ago

Diego is involved in a complex sales situation and in order to meet his customer's needs, he needs ...

Diego is involved in a complex sales situation and in order to meet his customer's needs, he needs to bring together various products and services to form a solution for his customer. This is called
a. direct selling.
b. consulta

birdseye 46 2 Replies

5 years ago

Personal selling is divided into three main areas. What are these areas and how are they different?

ShadyAh 46 1 Reply

6 years ago

General Motors is conducting a telephone survey and uses a predetermined, systematic procedure for ...

General Motors is conducting a telephone survey and uses a predetermined, systematic procedure for picking respondents from a telephone directory so that each respondent has an equal chance of being selected. This is a(n)
a. non-probabilit

ShadyAh 46 1 Reply

6 years ago

Discuss the four primary means of contacting consumers when conducting surveys to collect ...

Discuss the four primary means of contacting consumers when conducting surveys to collect quantitative data. How does the marketer choose the method to use?

birdseye 46 1 Reply