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Home Q & A Board Other Fields Homework Help Business Marketing
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Bonsu Felix Bonsu Felix
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6 years ago
i am a student in the University of Ghana, Legon
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#1
Valued Member
6 years ago
Reach : % of target audience with opportunity for exposure to media vehicle(s) or media plan in a given time frame. The number of different people. . Launch of new product. Reach of one program. Duplicate reach of both.Few competitors.

Frequency : average number of times target is likely to be exposed to the ad in a given time frame. The number of times in specified time period.. Strong competition. Reach of two programs. UnDuplicate reach of both. Many competitors.

Impact : the attention-getting ability of the media vehicle(s) selected to run the ad. qualitative value of an exposure.  .  Strategics placement of ads.
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