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What is the difference between reach, impact and frequency

Bonsu Felix

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6 years ago

What is the difference between reach, impact and frequency

i am a student in the University of Ghana, Legon

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cloveb

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6 years ago

Reach : % of target audience with opportunity for exposure to media vehicle(s) or media plan in a given time frame. The number of different people. . Launch of new product. Reach of one program. Duplicate reach of both.Few competitors.

Frequency : average number of times target is likely to be exposed to the ad in a given time frame. The number of times in specified time period.. Strong competition. Reach of two programs. UnDuplicate reach of both. Many competitors.

Impact : the attention-getting ability of the media vehicle(s) selected to run the ad. qualitative value of an exposure. . Strategics placement of ads.

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