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bongua185 bongua185
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6 years ago
The stock market approach to estimate brand equity involves determining the financial value of the company through stock valuation with an estimate of the portion of the value allocated to brand equity and not physical assets.

True or False?
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bukharifaranbukharifaran
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6 years ago
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bongua185 Author
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6 years ago
This helped my grade so much Perfect
terriroberts96
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Brilliant ツ
noodlelicker
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2 hours ago
You make an excellent tutor!
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