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Home Q & A Board Other Fields Homework Help Business Marketing
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bongua185 bongua185
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6 years ago
The stock market approach to estimate brand equity involves determining the financial value of the company through stock valuation with an estimate of the portion of the value allocated to brand equity and not physical assets.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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bukharifaranbukharifaran
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6 years ago
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bongua185 Author
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6 years ago
Smart ... Thanks!
Alina01978
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Yesterday
Thank you, thank you, thank you!
Marctheshark
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2 hours ago
Helped a lot
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