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alperkilic alperkilic
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6 years ago
When a company uses the equity in another brand name to help market its own brand name, it is
A) co-branding.
B) divesting.
C) equi-branding.
D) cannibalizing.
E) reversifying.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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RainbowRisingRainbowRising
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alperkilic Author
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5 years ago
TY Happy Dummy
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