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Consle Consle
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6 years ago
In an external search for information in a purchasing decision, involvement is:
A) the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values.
B) a personality characteristic an individual displays when he or she engages in and enjoys mental activities.
C) the mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviors.
D) a simulation of the knowledge structure embedded in an individual's brain.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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Consle Author
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6 years ago
Thanks
Jadakiss
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Yesterday
this is exactly what I needed
my2redeyes
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2 hours ago
Thanks
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