Most brands use a variety of targeted media vehicles known as a ________.

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Most brands use a variety of targeted media vehicles known as a ________.

Most brands use a variety of targeted media vehicles known as a ________.
A) media mix
B) flighting strategy
C) heavy-up schedule
D) media strategy
E) continuous strategy

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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te3la Author

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7 years ago

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