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Home Q & A Board Other Fields Homework Help Business Marketing
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birdseye birdseye
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6 years ago
One of the risks of using sales promotions is that used too often they can
a. raise the brand's profit margin.
b. hurt the brand's image.
c. generate large profits.
d. lower profit margins.
e. Both B and D are correct.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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6 years ago
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birdseye Author
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#2
5 years ago
Thanks for the response
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