One of the risks of using sales promotions is that used too often they cana. raise the brand's ...

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One of the risks of using sales promotions is that used too often they cana. raise the brand's ...

One of the risks of using sales promotions is that used too often they can
a. raise the brand's profit margin.
b. hurt the brand's image.
c. generate large profits.
d. lower profit margins.
e. Both B and D are correct.

Textbook

Integrated Marketing Communications: Strategic Planning Perspectives

Edition: 5^th

Author: Tuckwell

Read 35 times

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