Every time Brad sees an ad for broccoli that claims it will make consumers popular, he thinks to ...

Every time Brad sees an ad for broccoli that claims it will make consumers popular, he thinks to himself, Nonsense. Nothing will make me popular. That movie star is just paid to say that. This is an example of
 a. beliefs.
  b. cognitive responses.
  c. affective tags.
  d. motivational stimuli.
  e. affective stimuli.

Question 2

The concept of exchange is fundamental to the definition of marketing. What is the best description of exchange?
 a. The activities that are performed primarily by manufacturers and retailers.
 b. The development of products, distribution channels, promotional strategies, and pricing objectives to satisfy customer requirements.
 c. The transfer of products in return for monetary considerations.
 d. The transfer of goods, services, or ideas in return for something of value.
 e. The transfer of products that occurs among for-profit organizations.

Question 3

The element of a Decision Support System (DSS) that clearly separates it from a Marketing Information System
  (MIS) is its:
 a. Data system
  b. Model system
  c. Dialog system
  d. Security system
  e. Backup system

Question 4

After his success in winning more medals for swimming at the London Olympics, Michael Phelps is considered a very credible source for swimwear brands such as Speedo. He is a credible source because of
 a. attractiveness.
  b. likeability.
  c. expertise.
  d. friendliness.
  e. gullibility.

Question 5

Which of the following is the primary reason for the shift in value propositions in today's economy?
 a. The speed and efficiency of the Internet.
 b. The massive increase in product selection.
 c. The power shift to mass merchandise retailers.
 d. Declining brand loyalty.
 e. New sources of competitive advantage.

Question 6

Which executive is typically in charge of information to ensure that it is used in support of strategic thinking?
 a. CEO
  b. COO
  c. CFO
  d. CIO
  e. CMO

Question 7

The basic idea behind ____ is that consumers' reactions to a message affect their attitudes.
 a. the cognitive response model
  b. Weber's theory
  c. Weber's law
  d. consumer response theory
  e. the affective cognition theory