Attempting to sell products or services after telling respondents you are conducting marketing research is a practice
known as:
a. Sugging
b. Probing
c. Funneling
d. Posing
e. Spoofing
Question 2Joe was eating while paying some attention to the television commercials, when a black-and-white commercial he had seen before appeared on the screen. The ad may attract him as a stimulus primarily because it is
a. abstract.
b. concrete.
c. novel.
d. a contrast.
e. blended.
Question 3Service firms such as hospitals, resorts, and child-care centers often use ________ extensively as they design facilities and other tangibles associated with the service.
a. physical evidence
b. other customers
c. organizations and systems
d. contact personnel
Question 4A product manager is eager to develop a new product idea. To gain approval to do so, the product manager orders
the research team to survey a small group of customers that have been briefed on the product concept already and
who reacted favorably to it. This type of research effort is known as:
a. Sugging
b. Advocacy research
c. Product research
d. Consumer research
e. Focus group research
Question 5____ is defined as the degree of detail and specificity about the stimulus.
a. Abstractness
b. Prominence
c. Concreteness
d. Novelty
e. Attentiveness
Question 6What is a Service?
a. Objects, devices, and performances
b. Deeds, effort, and performances
c. Things, devices and performances
d. Efforts, objects and deeds
Question 7What type of research is conducted with a goal to support a particular position with pseudoscientific results?
a. Positional
b. Pseudo
c. Expedient
d. Advocacy
e. Tertiary
Question 8Prominent stimuli stand out relative to the environment because
a. of their intensity.
b. they are easily understood.
c. they are easily imagined.
d. of their novelty.
e. of their irony.
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