A simulated test-market study is less expensive and faster than standard or controlled test market studies.
Indicate whether the statement is true or false
Question 2One of the key advantages of trade shows is the generation of good leads.
Indicate whether the statement is true or false
Question 3By using (a) ________, the sales or profit consequences of a new soft drink may be predicted by selling it in limited, but carefully selected cities.
a. city by city focus groups
b. simulated test market
c. controlled test market
d. standard test market
Question 4Cold calling is one of the most successful forms of prospecting.
Indicate whether the statement is true or false
Question 5The results of the focus group studies can be generalized to other populations and other settings. The study has:
a. internal validity.
b. valid results.
c. external validity.
d. transferability of results.
Question 6Most buyers will readily welcome salespeople involved in cold canvassing.
Indicate whether the statement is true or false
Question 7The advantage of a laboratory experiment is increased ________ validity because the researcher has greater control of the variables.
a. internal
b. external
c. content
d. experimental
Quick Reply
